Our values & vision
We believe that our business must be conducted in accordance with the same ethical standards that we maintain in our own lives. Therefore we are clearly stating that Trelawny Consulting Group operates with a defined corporate social conscience, just like an individual must. Many of society's problems can be traced to people and corporations pursuing profit as the only measure of success, in flagrant disregard to impact on the environment and the community. We are choosing to be different – to be part of the solution.
Our company is committed to corporate social responsibility, and therefore follows the 'triple-bottom-line' approach to measuring success. This means we track not only our financial progress (what most people know as the only 'bottom line'), but also our performance in society and the environment (the other two bottom lines).
What are examples of triple-bottom-line practices in a consultancy?
Financially: we will provide our sincere best efforts, at a fair price, in providing solutions. We guarantee all our work. We will be efficient and innovative in helping you determine the best path and the optimal marketing mix.
Environmentally: we work electronically on meetings, writing, editing and proofing wherever possible to save on fossil fuels, paper and shipping. We source our low-footprint materials for the physical manifestations of marketing campaigns: printing processes, locations, materials, shipping, packaging, for example. Many modern marketing campaigns have a strong Internet backbone -- therefore they involve little or no printing and no shipping, instead a flow of recycled electrons over the Internet! For example, we've lately been producing audio books and eBooks which are mostly sold online as a digital download. Those copies sold on CDs and DVDs are manufactured on demand to ensure there is no waste in over-production. Through all stages, we strive to have the smallest possible environmental footprint – even our website servers are run on sustainable wind power!
Socially: our invention of on-demand publishing (in 1995) has democratized book publishing, empowering over 250,000 new authors to be published. (Yes, Bruce really was the inventor of the print-on-demand publishing process!) Their readers around the world have access to greatly enriched and expanded literary opportunities. And, of course, by enabling and empowering people, our publishing process is a tool for personal and social change.
Minority views and suppressed interests now have a communications platform. We are helping individuals express their lives' purposes, enabling them to achieve a higher level of actualization. POD publishing is being used to preserve culture, whether that knowledge is in the form of memoirs or in primers for endangered languages.
We challenge our clients to go the extra step of selecting solutions that have clear benefit to the local and global community. Almost always, once the options are presented with related triple-bottom-line impact, executives within a client organization will pick the balanced path. Our aim is assisting them in creating and integrating an internal culture of conscious business.
We donate a portion of profits to leading environmental and social causes, including advocacy work on behalf of independent authors everywhere and sponsorship of a child in Niger, Africa.
Trelawny Consulting Group Ltd. is a BC-registered corporation owned by Bruce and Marsha Batchelor.
Copyright 2011 Trelawny Consulting Group Ltd. All Rights Reserved